Sydney Sweeney Faces Backlash Over Hollywood Sign Stunt
LOS ANGELES — Actress Sydney Sweeney has sparked controversy and possible legal trouble after a midnight promotional stunt involving the iconic Hollywood Sign in Los Angeles. Video and reports circulating online show Sweeney and a production crew climbing the landmark and hanging a string of bras from its letters — a move that critics say could violate regulations and threaten the site’s historic integrity.
The Stunt That Shocked Hollywood
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According to eyewitness reports and a video obtained by celebrity news outlets, Sydney Sweeney — known for her roles in Euphoria and The White Lotus — was seen at the Hollywood Sign late one evening with her promotional team. The group reportedly ascended the hillside and scaled part of the landmark to attach a line of bras across several letters.
The stunt was reportedly shot for promotional purposes connected to Sweeney’s newly launched lingerie brand, which has drawn attention from both fashion and entertainment media. The bras were strung in a way that was visible from below, creating a spectacle that quickly made waves on social media and news platforms.
Permits and Permissions: What Went Wrong
While Sweeney’s team did receive a permit from FilmLA — an organization that coordinates filming across Los Angeles — the Hollywood Chamber of Commerce, which owns and manages the Hollywood Sign, says no official authorization was granted for the stunt. Representatives confirmed that climbing or attaching items to the letters requires separate permission that was not obtained.
This omission has raised concerns about potential violations, including criminal trespassing and vandalism charges, as the Hollywood Sign is subject to strict regulations due to its cultural significance and status as a protected landmark.
Reaction from the Hollywood Chamber of Commerce
The Hollywood Chamber of Commerce issued a statement expressing disapproval of the stunt and emphasizing the importance of preserving the landmark’s integrity. Chamber officials noted that any physical interaction with the sign requires explicit permission to ensure safety and historical preservation.
“We did not grant permission for this action,” the Chamber stated, underscoring that the sign is protected and should not be altered for commercial purposes without proper authorization. This response reflects broader concerns among community leaders about preserving Los Angeles’ cultural icons.
Legal and Safety Concerns
Legal experts say that climbing the Hollywood Sign and attaching items to it can carry serious legal consequences. Beyond trespassing, individuals could face charges related to vandalism or public misuse of a landmark. Even if no lasting damage is caused, the act itself may be subject to enforcement due to safety and preservation regulations.
Safety officials have also raised concerns, noting that the steep terrain around the Hollywood Sign can be hazardous, especially during nighttime hours when visibility is limited. These risks are compounded when individuals carry props or equipment while attempting such climbs.
Sweeney’s Brand and Promotional Strategy
The Hollywood Sign stunt appears to be tied to Sweeney’s expanding entrepreneurial endeavors, including her recently launched lingerie brand. While the brand has attracted attention, the controversial choice of marketing tactic has generated mixed reactions online, with some applauding her bold promotional ideas and others decrying the risk and legality of the stunt.
Industry observers note that in an era of social media and viral marketing, celebrities and brands increasingly seek out attention-grabbing stunts. However, experts caution that such strategies can backfire if they clash with legal restrictions or public sentiment.
Public and Social Media Reaction
Since the video of the stunt circulated, social media users have weighed in with a wide range of opinions. Some commenters praised Sweeney’s bravery and creativity, while others criticized her for what they view as disrespect to a cultural landmark. Numerous users called for accountability and clarification from local authorities about potential consequences.
Online discussions have also focused on the broader theme of celebrity influence — debating whether high-profile figures should use public spaces for commercial promotion, especially without explicit public permission.
Historical Significance of the Hollywood Sign
The Hollywood Sign is one of Los Angeles’ most iconic symbols and a recognized cultural landmark. Originally erected in 1923 as an advertisement for a real estate development, it has since become synonymous with the entertainment industry and the city itself. Preserving its condition and appearance has long been a priority for local organizations and historical societies.
Given its prominence, any stunt involving the sign is likely to attract attention — both positive and negative. However, preservationists argue that such attention should not come at the cost of compromising its integrity or violating established rules governing its use.
Potential Legal Outcomes
Legal analysts suggest that if authorities determine the stunt crossed legal lines, Sweeney and her team could face fines or citations related to trespassing or vandalism. Law enforcement agencies have yet to confirm whether any formal complaints have been filed, but the possibility remains under discussion among local officials.
Even if criminal charges are not pursued, the controversy could prompt closer examination of permit processes and public access policies surrounding other landmark sites in Los Angeles.
Broader Implications for Celebrity Marketing
Experts say the incident highlights the fine line celebrities must walk when creating memorable marketing moments. While daring promotions can elevate brand visibility, they also carry risk — especially when they intersect with legal or cultural boundaries.
This episode may influence how other public figures approach promotional stunts in the future, potentially leading to more cautious strategies that balance creativity with respect for local laws and heritage sites.
What Comes Next
At this stage, it remains unclear whether any formal legal actions will be taken against Sydney Sweeney or her team. Local officials and law enforcement have not issued immediate statements confirming charges, but the Hollywood Chamber of Commerce has made its position known.
The actress has not yet publicly commented on the controversy or the possibility of legal consequences. As the story continues to develop, updates may emerge about how authorities and the entertainment industry respond to this high-profile stunt.
Disclaimer: This article is based on reports from reputable news sources and public records at the time of publication. It is intended for informational purposes only and does not constitute legal or professional advice. Readers should consult original reporting and official statements for complete context.